The poker world is growing in popularity, and operators have to stay relevant. Unibet might not be challenging giants like GGPoker in cash game traffic, but it remains a relatively popular poker room. Now, with its new dedicated poker platform, that popularity might just grow.
Unibet’s Original Offering
Unibet originally offered its poker operations as an integrated service of the main gambling site. This is common among many other European iPoker operators. Unibet was closer to an online casino, offering casino titles, sports betting opportunities and poker games. All of these options were available on its primary dot-com domain.
Moving to a Dedicated Platform
The latest news shows that Unibet has decided to take a more focused approach to poker. Top brands like GGPoker, 888poker, PokerStars, and partypoker offer a dedicated platform for poker. As such, these sites are popular with professional and casual players alike.
Unibet now joins that line-up with its PVP vertical offering under the unibetpoker.com domain. This website is tailored to poker players. Read our insights below.
New Website and Blog
The new blog and website were launched in March. It offers a wider selection of information on the game than on its primary site. While the original tab for the game remains active on Unibet’s gambling site, the new dedicated website promises to be more focused.
Stubble Buchwald, Unibet’s Senior Poker Product Manager, believes that “an important part of this puzzle is to keep players informed about what’s going on.” By offering a dedicated platform, they can create a more niche client basis.
Features
The website and blog deliver all the goodies players have been looking for. This site will offer features like the following:
- Promo Calendar: Lists upcoming bonuses, promotions, and special events using the typical calendar format.
- Game Information: Detailed game types, rake data, and statistics on hands played, prize pools and weekly tournaments.
- Transparent Blog: Regular posts on company decisions, pertinent issues, feedback requests and important topics.
What It Means for Unibet’s Future
The brand is shifting more resources to its poker offering. Its community platform, unibetcommunity.com, will move into a poker-focused direction. The brand even stated the goal is for it to migrate to a brand-new domain.
Unibet’s new blog also boasts a focus on transparency. It sets the tone of reliability, keeping players informed about the brand. This approach fosters trust and player engagement with the brand. As such, it’ll likely grow in popularity.
Buchwald further stated, “We were missing a place where we could easily communicate about all the exciting things happening with Unibet poker.” This new platform will offer exactly that. It follows the ideals of “player involvement in the product development, promotions, etc. is to the benefit of everyone…”
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