GVC Holdings, the owner of Partypoker has announced that all of Betfred's online operations, including their sportsbook and poker site will join forces with bwin.party.
Just three months after purchasing bwin.party, GVC Holdings has announced that they struck a 10-year deal with one of the leading British gambling companies, Betfred, which currently operates its online poker site in the iPoker network.
According to the announcement, Betfred will shortly leave the iPoker network and move over their player base to Partypoker.
John Haddock, chief executive of Betfred, said the following about the deal:
"After an extensive review we are pleased to announce GVC as our new e-gaming platform provider. We were impressed by GVC’s proprietary technology platform, together with its scalability and flexible approach to support the continued growth of our online business."
Kenneth Alexander, chief executive of GVC also shared his opinion:
“We are delighted to have secured this exciting and important B2B partnership with Betfred, one of the major players in the UK gaming market, so soon after the acquisition of bwin.party. This is a significant deal for GVC and recognises the strength and inherent value of our proprietary technology.”
With the joining of Betfred, Partypoker will practically become a network, however this is not the first time that has happened. When Partypoker and bwin merged, the poker section of bwin joined Party in such a setting and in the early days of online poker Partypoker operated as a full-scale network with sites like Empire Poker.
GVC Holdings also owns other online poker providers, such as Sportingbet (which offers online poker through the Paradise Poker client) and a South American room, BetBoo.
If Partypoker extends their player pool with the population of these rooms and if they keep making deals with significant companies like Betfred, their goal of once again becoming the leading online poker room are within reach.
