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iPoker’s Rise to Fame in Europe | Strategies and Plans

Author: Pokeradmin

Publish: 2023-11-13 14:15:57

iPoker’s Rise to Prominence in Europe

iPoker is one of the fastest-growing poker networks, expanding globally but especially showing significant growth in Europe. While GGPoker remains at the top, with PokerStars at its heels, Playtech’s iPoker has climbed up the ladder to become the third-largest poker network globally. Join us as we look at some of the latest news on what iPoker has in store.

iPoker’s Growth

As evidence of its growth, iPoker’s traffic is up by 30% year-over-year. While its global market is impressive, it really shines in the European market, especially in segregated markets like the French-Spanish and Italian ones.

Addition of State-Owned FDJ

In 2022, the state-owned gambling operator, La Française des Jeux (FDJ), started offering an online poker range. In 2023, it became part of the iPoker network. This partnership exponentially grew the network’s reach in this market. The cash game traffic spiked from 260 in July to almost 400 in September, an 80% increase from the same time last year.

Improving Its Software

Playtech is known for offering innovative features and only the best to its players. It’s constantly upgrading and improving its software. These improvements include new features like Run It Twice, flighted tournaments’ Best Stack Forward, All-In Cashout, and Chip Stacks in Big Blinds, among others. It also provided a brand-new built-in HUD to improve player experience.

Staying On Top of Trends

This brand knows that keeping on top of the trends is a surefire way to grow its traffic and loyal players. That’s why it was no surprise when iPoker introduced Mystery Bounty tournaments as part of its line-up. It became the eighth online poker network to do so and will incorporate it into its iconic series, like the Bounty Hunter Series.

Enters New Markets

IPoker is aiming to enter the Portuguese market next to expand its reach in Europe. They’re looking to have at least one Portuguese operator join the network at the end of this year or starting next year. Doing so will mean it provides a tri-state shared liquidity network with its Portugal-France-Spain network.

Expanding Existing Markets

Part of ensuring a successful poker brand is protecting the existing ecosystems it has in place. iPoker’s Italian market is one of its strongest jurisdictions. In 2022 alone, it added Goldbet, Lottomatica, and Admiral to its ranks.

While the Italian market is hard to penetrate due to its dynamic landscape and liquidity, this brand has managed to do so, sitting at the top with an average of 550 concurrent cash games. Further, the network is stable in the Italian market, stating that it remains neutral on the matter of Italy’s involvement with the shared liquidity agreement, as they’ll remain in a favorable position either way.

Play at iPoker Through RedStar Poker

iPoker has climbed the ranks and now trails only GGPoker and PokerStars on a global scale. Sometimes, they even surpass them, like when it took over the top spot in the Italian market from PokerStars. You can enjoy the benefits of this network through RedStar Poker and enjoy exclusive rewards in the process. Link your RedStar account with and receive an extra 10% to 15% rakeback while playing.

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