Publish: 2023-05-14 12:50:57
One of the leading online global poker brands is iPoker, Playtech’s poker client for online players. iPoker has been growing at an unprecedented rate in the last few years, keeping up with competitors like GGPoker, partypoker, and more. In this article, we look at how iPoker has grown, who joined the platform, and more.
Various factors contribute to iPoker’s growth. It all started in 2020 when Microgaming closed its MPN network, leading iPoker to gain almost all its skins.
As Microgaming withdrew right at the start of the COVID pandemic, many players were desperate to find online poker rooms. It was an online poker “mini-boom,” and many new players also signed up at iPoker.
Other factors also contributed to iPoker’s success in recent years. The network has upgraded its software over the last two years, offering a more user-friendly experience. The new look reminds players of PokerStars, which is a very familiar layout for many people.
The upgrade also means the poker platform offers many exciting features, such as side missions using the Event-Based System (EBS) it provides. This is one of the brand’s more attractive features, which means poker rooms can add more dimensions to its offerings and appeal to new players.
As iPoker’s network grew, many new poker rooms joined it, further leading to its growth.
One brand that joined iPoker’s network recently is Svenska Spel. All Swedish poker players know this brand as one that held a monopoly in the market until 2019. It remains one of the Swedish market’s leading brands, so the room’s decision to join iPoker’s network is good news for its player base.
Consider this -- the iPoker network had about 1,250 concurrent cash game players as of 1 May, but when Svenska Spel joined, that jumped to 1,700 rooms.
However, this Swedish brand wasn’t the first to see the appeal of joining this growing network. PokerMatch, Ukraine’s leading poker room, also joined the platform in October.
Plus, the iPoker network has taken steps to ensure it can offer its services to players from many different countries.
The company has also entered the Netherlands and Switzerland recently. GGPoker is the only other poker brand that’s managed to do this, and both now hold the market advantage in these countries.
Online poker is a growing industry, showing no signs of slowing down anytime soon. Many companies are introducing new features, and iPoker is one of them. The software upgrade and vast network access make it an appealing choice for many, and the network continues to grow as new players join. The growth of this brand shows it’s about on par with other brands and is even surpassing them in some markets.
If you want to join via rakerace.com to the iPoker network, you can do so RedStar and Betfair.